Background/Purpose: Physical Education (PE) and School Sports play a fundamental role in promoting human development, contributing to physical fitness, personality, ethics, and a healthy lifestyle for the young generation. Correct understanding and timely action from leaders at all levels are crucial to realize the true value of PE and School Sports. This study aims to clarify the four SWOT factors (Strengths, Weaknesses, Opportunities, and Challenges) affecting the current status of PE and sports in universities in Thanh Hoa province.

Methods: The study employed conventional research methods, including Document Analysis and Synthesis, Interviews and Discussion, and Mathematical Statistics. The SWOT factors were validated through an expert assessment involving 25 specialists (n=25) to collect data on the level of agreement using a 5-point Likert scale.

Results: The SWOT analysis identified 24 factors. Strengths and Opportunities were generally rated highly (Mean scores 3.64–4.00). Key strengths include the development of the mass sports movement and the close attention from leaders. Weaknesses centered on students’ learning motivation being slightly affected by evaluation changes and the weak Socialization of School Sports (Mean scores 3.36–3.96). Major Challenges included the negative impacts of the market economy, pressure from study/work, and limited investment budget for sports (Mean scores 3.64–3.96).